Logo design and product labels for Lo de PELI

Lo de Peli offers homemade pies for delivery. Peli wanted a clean effective image.

To create the logo design for Lo de PELI I found inspiration in the traditional shape of pies.

As for the typography, we had it clear that it would have to be casual and friendly, helping to enhance the brand human factor and the homemade value of Peli’s cooking. 

If you want to see some more branding & packaging projects, you can do it here.